The more interesting your social media content is the more compelled your followers will be to share with their friends. This creates a buzz of excitement and brings new followers to your social media and keeps your audience engaged. Try not to slam your feed with posts focused solely on promoting brand specific content on social media. Instead, know what your followers are really interested in and use your content to respond to those needs.
We love the hashtag. That little symbol has taken social media by storm. People with personal accounts have fun with hashtags in that they can tell us an entertaining and often humorous story. However, business needs a different, more focused approach when using hashtags.